This is just one of over seventy Media Asset Management (MAM) systems covered in the Media Asset Management Guide. Also see descriptions of the workflows.
"An enterprise platform, it serves as a central repository for all types of rich media; everything from printed materials such as signage, stock photography, packaging, and billboards, to radio spots and TV commercials. Our cloud-hosted business process model combines the Software-as-a-Service application model with a human business process outsourcing element to permit organizations to outsource entire workflows to a third party, which then scales technology and manpower as needed."